The adidas Originals Tubular Design Process with Nic Galway

Even in the early stages of its launch, the Tubular from adidas Originals represents a shift in everyday aesthetics. Its forward-thinking silhouette addresses an industry-wide demand for sportswear function and highbrow aesthetics. "I really wanted to force a change, to bring newness to the market" says Nic Galway, the freshly appointed VP of Global Design - he who led the design on the sneaker. Here adidas Originals launches a new interview where Galway speaks on his thought process leading up ...